Word: shepherd
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...Contest gold has all the lure of pirate gold" is a favorite maxim of Wilmer S. Shepherd, founder of the Shepherd Correspondence School of Contest Technique ("the Harvard of contest schools") in Philadelphia. Last week, Wilmer Shepherd was bubbling with pride because one of his students, Mrs. Beatrice A. Zimmer of Modesto, Calif, had won nylons for life in the Sachet Nylon last-line contest. He claims that in 21 years his students, mostly housewives, have won-through radio & TV, magazines, etc.-more than 40,000 prizes valued...
...Shepherd course consists of 75 highly charged, evangelical lessons ("Go in to win and, to win, go in!"). Lesson Six ("The Big Secret at Last") tells students to relax and "start putting words on paper. Start with the first word that pops into your mind relating to the product. This word will suggest another word. Simply jot them down as they come to you-and keep writing!" Lesson Seven ("Super-Speedway to Stardom") says: 'You must select the words that are to be spun into phrases and the phrases to be spun into entries. You must separate the gold...
...Wilmer Shepherd prefers to deal only with what he calls "creative" contests, i.e., slogans, new names, jingles. He won his first contest ($5 and all the ice cream he could eat) at the age of 12. He didn't enter another until he lost his job in 1930 and needed money. He quickly won a Ford, $1,000 in cash and $4,000 in merchandise. Today, his 1,400 students and a bimonthly contest newsletter gross him more than $75,000 a year...
...sacrilege, that no U.S. official is qualified to define, because no U.S. official can officially define what is sacred. Last week two other censors banned The Miracle on other grounds. Ohio took exception to the film for purely moral reasons. Citing the seduction of the idiot girl by a shepherd whom she believes to be her special saint, it called the picture "basically immorar' and charged it with condoning "indecent behavior." Chicago's police board of censors banned the film for a direct violation of law: a city ordinance designed to protect any religious group from ridicule...
...first and second Murphy hit his second triple of the day, a long drive to left field. Murphy scored when captain George MacDonald singled to left. MacDonald moved to second on Dick Hoffman's single. Davis bore down at this point to strike out pinch hitters Ross Shepherd and Jerry Schocker to end the game...