Word: sher
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...refrigerators. Their tactics are predatory. In brutal marketing campaigns with names like Plan A (inspired by a popular Jackie Chan action flick), they have cut prices by a gut-wrenching 40%. "I'm the worst one when it comes to challenging all the manufacturers with price slashing," Meijin founder Sher Tak Fa boasts with bravado typical in this rough-and-tumble industry. "I want to show my power...
...Sher, one of the pioneers, introduced Meijin's first PDA to China in 1995. A high-school dropout, he and his family slipped away to Hong Kong from his native Fujian during the Cultural Revolution. Today, the family has built a small empire with interests in property and light manufacturing. Sher struggled for years to build a market for PDAs. Even today, manufacturers complain that their main competition in China is the Filofax. "We started from zero. A complete nothing," Sher says. Today the employer of 900, he likes to needle rivals, notably Hi-Tech Wealth president Zhang Zhengyu...
...analysts say it is Sher who should worry. Chinese manufacturers have been slow to realize the value of making a PDA chic, rather than boxy and utilitarian. Many of China's device makers mock Palm for producing a Michael Jordan PDA. Zhang, a savvy marketer, was the first Chinese PDA manufacturer to understand the role of whim and fashion in the industry. He turned his product into a household name with the help of a massive television advertising campaign featuring China's debonair movie heartthrob, Pu Quanxin. Zhang has also proved to be a clever distributor. He secretly installs...
...talks were interrupted by the concluding days of Barak's campaign, but Erakat says his Israeli counterpart, Gilead Sher, who had teamed up with Israeli Foreign Minister Shlomo Ben Ami, agreed they could be successfully concluded by April 30 if Barak remained in office. Israeli sources confirm the talks took place and say that had Barak been re-elected, they might have been able to conclude a deal in two months. Assuming, they add, the Palestinians really wanted a deal...
...Shlomi Sher...