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Word: sheratons (lookup in dictionary) (lookup stats)
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...through franchising. Winokur opened one Donut shop, slowly added six more. "I wanted to expand," he says, "and I didn't have enough money." Winokur decided to license other businessmen to run his shops, now oversees 230 of them, with 45 more about to open. Big Sheraton Hotels chose franchising as a way to broaden the chain's image and get better use out of its vast Teletype reservation system. Of 120 Sheraton hotels and motels, 47 are now franchised...

Author: /time Magazine | Title: Marketing: The Rise of Franchising | 5/13/1966 | See Source »

...Sheraton prefers experienced men in its operation, but other companies require only people with a yen to be in business for themselves-plus a little bit of capital. Midas Mufflers' operators include two former rabbis and a retired sea captain, while Chicken Delight restaurants have been opened by a bank teller, a beautician and a schoolteacher. Such entrepreneurs put up $6,000 on the average, but the price can vary widely. For $2,500, a would-be businessman can now open a shop selling foot-long meatballs at 90?. Car-matic auto-washing stations go for $14,800, while...

Author: /time Magazine | Title: Marketing: The Rise of Franchising | 5/13/1966 | See Source »

...traditional 15% commission might be undercut, the National Association of Life Underwriters, speaking through Vice President Carney Smith, protests that the card plan has already "eroded the agents' market tremendously." To keep the card game from spreading, agents' groups have threatened such credit-offering chains as Sheraton Hotels and the May Co. with boycotts. They have also pushed anti-credit-card insurance bills through the legislatures in New Hampshire and Florida...

Author: /time Magazine | Title: Insurance: Credit-Card Premiums | 5/13/1966 | See Source »

Secretary of State Dean Rusk will speak at 5:30 p.m. tomorrow at the Sheraton Boston Hotel...

Author: NO WRITER ATTRIBUTED | Title: Rusk and Lowenstein | 3/14/1966 | See Source »

...miss his baby too. Having left the Peace Corps to devote full time to the domestic war on poverty, he said goodbye on the corps' fifth anniversary at a "Shriver a Go-Go Party." As 1,500 corpsmen and friends jammed into the ballroom of Washington's Sheraton-Park Hotel, Shriver assured everyone that things would still be jumping under new Director Jack Hood Vaughn. "Jack's a fighter," said Sarge...

Author: /time Magazine | Title: People: Mar. 11, 1966 | 3/11/1966 | See Source »

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