Word: sherlocke
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...that other movies feel they've won the Super Bowl if they can earn more than Avatar on their opening day. That's happened just three times in the month it's been in theaters: on Dec. 23 with Alvin and the Chipmunks: The Squeakquel; on Christmas day with Sherlock Holmes; and this past Friday. The Book of Eli, a postapocalyptic Western about a martial artist whose greatest artillery is his copy of the Bible, took in $11.7 million that day, beating the Pandorans' $10.4 million. Avatar then stormed back to take the Saturday crown, $17.2 million to $11.8 million...
...lost way more than half their original grosses to pratfall out of the top 10. The drop for Amy Adams' rom-com Leap Year was not so steep; it stayed on the heels of the similar, more star-laden It's Complicated. The two big Christmas hits, Alvin and Sherlock, remained in the top five, while The Blind Side, the Sandra Bullock sports weepie that has been in the top 10 for nine consecutive weeks, is still the season's sleeper smash, earning more than $255 million on a $29 million budget...
...Avatar, $41.3 million; $491.8 million, fifth week 2. The Book of Eli, $31.6 million, first weekend 3. The Lovely Bones, $17.1 million; $17.5 million, sixth weekend 4. Alvin and the Chipmunks: The Squeakquel, $11.5 million; $192.6 million, fourth week 5. Sherlock Holmes, $9.8 million; $180 million, fourth weekend 6. The Spy Next Door, $9.7 million, first weekend 7. It's Complicated, $7.7 million; $88.2 million, fourth weekend 8. Leap Year, $5.8 million; $17.5 million, second weekend 9. The Blind Side, $5.6 million; $226.8 million, ninth weekend 10. Up in the Air, $5.5 million; $62.8 million, seventh weekend...
Cameron's colossal creation was not the only holiday hit with long legs. This weekend, two films in their third week kept luring moviegoers at a healthy pace. Sherlock Holmes took in $16.6 million, for a $165.2 million total, and Alvin squirreled away $16.3 million, for a cumulative $178.2 million. The holdovers had such an edge over newcomers that Hollywood should consider establishing a tier system, like in the English football leagues, with the big Christmastime films at the Premier level and the January releases competing among themselves in a lower group...
...Avatar, $48.5 million; $429 million, fourth week 2. Sherlock Holmes, $16.6 million; $165.2 million, third week 3. Alvin and the Chipmunks: The Squeakquel, $16.3 million; $178.2 million, third week 4. Daybreakers, $15 million, first weekend 5. It's Complicated, $11 million; $76.4 million, third week 6. Leap Year, $9.2 million, first weekend 7. The Blind Side, $7.8 million; $219.2 million, eighth week 8. Up in the Air, $7.1 million; $54.7 million, sixth week 9. Youth in Revolt, $7 million, first weekend 10. The Princess and the Frog, $4.7 million; $92.6 million, seventh week...