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Word: sherm (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

...They reported the phenomenon to the resort's general manager, Sherman Adams, 69, onetime assistant to President Dwight Eisenhower and an old hand at dealing with volcanic pressures. Adams investigated and found a hibernating bear in a cave. "I'll flush him out in the spring," said Sherm...

Author: /time Magazine | Title: People: Jan. 26, 1968 | 1/26/1968 | See Source »

...chic; of a heart attack; in Manhattan. A bootlegger in the '20s, Billingsley opened the Stork in 1929, coddled columnists and flattered the famous. Walter Winchell publicized the joint, Brenda Frazier brought her friends, Ethel Merman came with the show folks (and got a diamond bracelet inscribed "From Sherm to Merm"); pretty girls, famous or not, got gifts of perfume, gold Stork keys, jeweled compacts. In the '50s, arrogance at the door and labor troubles in the kitchen signaled the end that the discotheques finally accomplished...

Author: /time Magazine | Title: Milestones: Oct. 14, 1966 | 10/14/1966 | See Source »

...much of it blue-blooded. And many of them craved a place where they could be both respectable and seen, not necessarily in that order. For the group that was to become known as cafe society badly needed the reassurance of being noticed and fussed over. Sherm, as they came to call him, was delighted to do the fussing. And Walter Winchell was installed at a table of his own to do the noticing...

Author: /time Magazine | Title: Nightclubs: Fall of the Velvet Rope | 10/15/1965 | See Source »

Pathetic Absolution. Sherm also had standards, grandly banished any of those guilty of incurring his displeasure. At one time or another the banished list included Humphrey Bogart, who told Billingsley, "You stink," New Yorker Editor Harold Ross, who published an unflattering profile of W.W., Josephine Baker, who complained about slow service and had the added disadvantage of being a Negro, and Jackie Gleason, whom Sherm declared "a drunken...

Author: /time Magazine | Title: Nightclubs: Fall of the Velvet Rope | 10/15/1965 | See Source »

...were accepted, Sherm made it as nice as could be. Regulars soon learned his coded hand signals and chuckled knowingly when the Coke-drinking, table-hopping host pulled his ear. That meant that a watching waiter should call him to the phone. A pull at his nose meant, "These are unimportant people-don't cash any checks for them." Favored guests were lavished with everything from an orchid to a car (he gave away more than two dozen over the years...

Author: /time Magazine | Title: Nightclubs: Fall of the Velvet Rope | 10/15/1965 | See Source »

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