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...paint instead of wallpaper. Their difficulty was that housewives couldn't visualize from a color card what their walls and trim would look like after paint was on. With wallpaper they could take home sample books and see for themselves. To overcome this handicap, Cleveland's big Sherwin-Williams Co. launched an ambitious $250,000 project...

Author: /time Magazine | Title: Art: Visual Paint | 3/18/1940 | See Source »

...replace the old color chart, its 236 color plates showed houses, living rooms, kitchens, bedrooms, etc. in coats of many colors. Each oversize plate was an extraordinarily clear and detailed color photograph of an actual paint job. With housewives able to see how colors look on wall and woodwork, Sherwin-Williams hoped to touch off a housepainting renaissance...

Author: /time Magazine | Title: Art: Visual Paint | 3/18/1940 | See Source »

...Pont, Monsanto, Union Carbide, General Electric, General Motors, Corn Products, American Can, International Nickel, Standard Oil of New Jersey, Texas Corp., National Steel, Liggett & Myers "B," Reynolds Tobacco "B," U. S. Tobacco, American Telephone, Consolidated Edison, Public Service of New Jersey, Eastman Kodak, International Harvester, Procter & Gamble, Sherwin-Williams, Union Tank Car, American Chicle, Beech-Nut, General Foods, J. C. Penney, Sears-Roebuck, Commercial Credit, Commercial Investment Trust, Household Finance, International Business Machines, Allied Chemical, New Jersey Zinc, Homestake, Phelps Dodge, Bristol-Myers...

Author: /time Magazine | Title: SECURITIES: Trustees' List | 8/14/1939 | See Source »

...Metropolitan Opera Company used to turn on an Italianized name and recognized vocal experience, usually in Milan. The modern and more democratic way of crashing grand opera is via the Metropolitan Opera Auditions of the Air, a competition sponsored each winter since 1935 by The Sherwin-Williams Co., paint makers, over the NBC-Blue network Sunday afternoons...

Author: /time Magazine | Title: Radio: Winners | 4/10/1939 | See Source »

...Montgomery Ward, U. S. Steel, Du Pont, Sherwin-Williams and International General Electric, and other firms with Mexican customers, the new tax was a new headache. It fails to make any allowance for the fact that some transactions result in losses. It seriously affects contracts already made with Mexican buyers without expectation of the added cost. It will also result in double taxation for any concern which maintains an office in Mexico, since such offices already pay income taxes. According to the new decree, these offices will be entitled to a rebate, but U. S. exporters sniffed that the chance...

Author: /time Magazine | Title: Business: Mexican Levy | 9/27/1937 | See Source »

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