Word: shetler
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Need a gray shoebox? Call Tim Shetler, marketing vice president of TimesTen, a software maker based in Mountain View, Calif. He has had stacks of them in his office ever since Sept. 11, when he decided that sending out surprise packages was no longer a great gimmick to advertise TimesTen's database software. He was right. Within weeks the anthrax letters made even plain white envelopes look sinister...
...alas, no rose is without a thorn. Some have suggested the rose is somehow too genteel, too proper to be the American symbol. Much better the rangy sunflower or the homespun black-eyed Susan. "Most of the beautiful roses we cherish are European roses," said Stanwyn Shetler of the National Museum of Natural History, who testified against the rose and advocated, instead, the phlox. Moreover, like many homegrown American products, the new symbol is prey to foreign infestation, the rose's principal enemy being the Japanese beetle. Despite a few cavils, there seems little doubt that President Reagan will sign...
TIME INC.'s major venture in the field of education, in partnership with General Electric Co., last week took two important steps forward. It acquired a name and a team of top officials. General Learning Corporation's first president is Richard L. Shetler, until now a vice president of G.E. Also elected by the boards of the two parent companies was Roy E. Larsen, chairman of Time Inc.'s Executive Committee, who becomes interim chairman of the new company...
President Shetler is a pioneer in G.E.'s aerospace and defense work, was general manager of the company's Defense Programs Division in Washington and headed G.E.'s "think" factory known as Tempo. Roy Larsen, TIME'S first circulation manager and president of Time Inc. from 1939 to 1960, has long had a working interest in education. He helped organize and became chairman of the National Citizens Commission for the Public Schools, and was a member of the President's Committee for the White House Conference on Education...
Ghosts & Feathers. What chiefly confounded the Americans in Moscow who have followed Van's career, e.g., Juilliard Dean Mark Schubart, Pianist Norman Shetler, is that he is not playing significantly better in Russia than he was able to play in the U.S. He has always had the technical equipment: the twelve-note span, the bravura style, the big percussive attack. But in preparation for his Moscow trip (which he says was revealed to him a year ago in a séance as a journey to "an agrarian country" where he would win a gold medal), Cliburn...