Word: shidas
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Dates: during 1960-1969
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...help more natives prepare for business, Kenya Shell Ltd. and the country's Ministry of Education have put together an illustrated book in Swahili, with English translations, on rudimentary business practices. Featured are Mr. Shida, a bumbling, unsuccessful shopkeeper, and Mr. Ali, a progressive, flourishing entrepreneur. Mr. Shida, for example; is in serious trouble because his debtors are slow to pay him. Mr. Ali, by contrast, avoids that kind of bind by shrewdly refusing to give credit. A typical lesson deals with the display of merchandise in shop windows: "One of these cakes has flies on it. The other...
...fast becoming a more representative figure in Kenya than Mr. Shida. In its eagerness to develop a native cadre of businessmen, however, Kenya must use restraint. Pressed by the government to aid in the effort, many non-African businessmen note that effective training takes time. And a group of University of Nairobi economists, African and white alike, has warned that Africanization, essential as it is, could impair Kenya's continued economic growth if pushed too fast...
Janitor to Vice President. Under Yo shida, Dentsu is virtually a one-man show. Oh Oni even conducts the decisive interview before any new employee from janitor to vice president is hired. He some times buys an employee a new suit or pair of shoes to make him more presentable to clients, occasionally passes out golf-club memberships to his top men. "Golf is healthier than nightclubbing," he says. "And it affords time to talk with a client...