Word: shielding
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Dates: during 1950-1959
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...Shield, the big change in super-marketing is not in functional display, but in new lines. To a conventional grocery in Keansburg, N.J.. Shield is now building a 20,000-sq-ft. addition that will sell only nonfood items. With one shopping cart the housewife can move from hardware to florist, from drugs to dry goods. In addition to women's and children's inexpensive clothing, the Keansburg store will offer cameras, costume jewelry, fishing rods, toasters, even outdoor lawn furniture. Five years from now, says Shield, every new supermarket will be a small department store; round...
Grand Union sales rose 29% to $283 million last year, earnings 25% to $3,584,-125. Shield hopes to boost his gross another $75 million this year. But he is far more than an enterprising grocer. He is a director of the New York Federal Reserve Bank, and headed the 20-man Puerto Rico Food Advisory Commission, which worked out a master plan to speed native-grown food from farm to table. His latest project: organize the U.S. grocery group that will set up a fully stocked supermarket to go on display at Rome's fairgrounds this summer, thus...
Under New Management. Born in upstate New York, Shield graduated from Rutgers ('17), and after service as a test pilot during World War I, landed a job with A. & P. as an accounting clerk and rose to general auditor in four years. In 1924 J. Spencer Weed, a onetime A. & P. vice president, hired him away to be contrailer of the venerable, 500-store Jones Brothers Tea Co. Four years later, after Weed and Shield had put Jones Brothers in the black, they regrouped it with several smaller chains into Grand Union Co. But over the years, Weed...
...Shield came in with a hatful of ideas, soon turned them into cash-register receipts. He systematically pruned away drab and inefficient old stores, studied population trends and home-building statistics to spot his new supermarkets. As the U.S. family moved to suburbia, Shield also packed up, moved his staff and executive offices out of downtown Manhattan to the heart of a shopping center in mushrooming East Paterson, N.J., where he built a glass-and-cut-stone emporium that chain-store experts refer to as "a mecca for supermarket operators." It is not only a thumping success in dollar sales...
Round the Clock. A part-time inventor, Shield used the East Paterson store to try out his patented Food-O-Mat, a block of tiered ramps that feed cans and jars to customers by gravity and save up to 40% of floor space. To solve the traffic problem inside his stores, Shield broke the conventional supermarket pattern of long, parallel shelves and narrow aisles. For his new layout he had architects design short, boxy shelves, spot them in irregular arcs to create broad aisles and thereby eliminate bottlenecks for grocery carts...