Word: shiffert
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Dates: during 1960-1969
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...services, which have an $85 million-a-year share of the market. Such services spare mothers from having to launder diapers, but throwaways have the extra advantage of eliminating malodorous diaper containers. Inevitably, there is a Diaper Service Industry Association, based in Philadelphia. Its executive vice president, John A. Shiffert, says: "I would be less than honest if I told you that the association is not concerned about the competition presented by disposable diapers...
...surprisingly, Shiffert turns up his nose at Pampers. He points out that the plastic outer covers have to be removed before the paper filler is flushed down a toilet, and that it sometimes clogs up plumbing. P. & G. executives contend that clogging seldom if ever occurs. Some time ago, Shiffert's group hired a Manhattan market-research firm, Drake Sheehan/Stewart Dougall, which concluded that the No. 1 need of the diaper service is to develop an odor-free container. That task has been entrusted to the Arthur D. Little Inc., a management-consultant firm, and Shiffert claims that such...
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