Word: shifflet
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...pools crammed with little kids leaving warm spots. All true, but the city has also quietly become a favored destination for adults traveling without kids. Some 54% of adults who visit the city now do so without children--66% if you include convention attendees, according to travel researcher D.K. Shifflet & Associates...
...trend has been moving toward more marketing to smaller and smaller niches who can afford to indulge their wants and needs," notes Doug Shifflet, president and CEO of D.K. Shifflet & Associates Ltd., a McLean, Va., consumer-research firm that specializes in travel...
...television and preparing for the worst, euphoric Americans once more feel they deserve to get out of the house and take a vacation. Opinion polls suggest that consumer confidence is making a comeback. According to a mid- March telephone survey that will be published this week by D.K. Shifflet & Associates, a Virginia-based tourism-research firm, 76% of the more than 200 respondents said they expected to travel domestically or abroad in the next six months -- up from only half who had planned to do so when polled during the war. "Once the war ended, the floodgates opened," says Linda...
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