Word: shifrin
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Dates: during 2000-2009
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...Previous research has revealed two major ways that this glamorized perception of sex contributes to teen pregnancy: by encouraging teens to become sexually active early in their adolescence and by promoting inconsistent use of contraceptives. And, notes Dr. Donald Shifrin, former chair of the American Academy of Pediatrics' committee on communications, add to this the fact that children are accessing television not just via the small screen at home but on the computer and increasingly on cell phones, and the opportunities for exposure to sexual content just explode. "It's not just 'appointment' television, now it's anytime television," says...
...find it difficult to interview someone you don't like and still keep the interviews objective? -Marlene Shifrin, Fresh Meadows, New YorkI don't like or dislike any of the political figures that I interview. They, to me, are people who are seeking votes, seeking public office. They have a job to do and I have a job to do. I just don't let any kind of personal feelings interfere with my professional job, with my professional mission of trying to elicit information and ask questions. I believe very deeply, particularly about someone running for president, that...
...stuck in traffic one day and thought, 'Wow, all these cars look really boring,'" says Daniel Shifrin, 31, a former executive headhunter who started Autowraps in San Diego last year and moved it to San Francisco in February. "I'd read where outdoor-advertising space was so scarce and the demand was growing, and I thought--the car is the last form of available real estate out there...
Welcome to the NASCAR Nation, where a trip to the market may soon seem like two laps in the Cracker Barrel 500. Shifrin says he's done $1 million in sales this year and has 160 cars on the road draped in the same clear-vinyl ads you see on buses. Most of the cars are in the San Francisco area, where drivers get as much as $400 a month, but Shifrin has business in 11 cities and an online registry of 23,000 people who want in on the deal...
...Shifrin sees a day when thousands of drivers get car insurance in exchange for a wrap. Others see the end of the world. "It's the same as putting a billboard in your front yard. The public realm is being visually polluted," says Jim Chappell, president of the San Francisco Planning and Urban Research Association. Gary Ruskin of Commercial Alert, a Washington watchdog group, wonders if auto ads can be outlawed as a traffic hazard. "The advertising industry is in our face at every turn, and many of us feel assaulted...