Word: shifting
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Dates: during 1960-1969
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...only one year ago that Scott Paper Co. introduced disposable duds as a promotion gimmick with a sleeveless shift selling for $1. It was so shapeless that it recalled a paper bag; scoffers put it down as just a paper gag. But for a country already accustomed to throw-away cups, plates, napkins and diapers, paper clothing seemed only a logical next step. Scott sold 500,000 dresses in eight months, and the strong response had other manufacturers and designers joining the paper chase...
...Slippers. The result has been a quick proliferation of styles that already make the original Scott dress seem like the Model T Ford. Mars Manufacturing Co. of Asheville, N.C., is the nation's leading producer of paper dresses, sells 80,000 a week. From its basic A-line shift ($1.75), the company has expanded its line to include bell-bottom jump suits ($4), evening gowns ($5), aprons ($1.35), and men's vests ($1.99). Sterling Paper Products aims to gross $6,000,000 this year from such items as a $7.50 zebra-print pants suit, a $15 bridal gown...
...bikinis ($4) that can be worn in the water, last for two to three wearings. Formfit Rogers has gone into underwear with a $3 ensemble consisting of bra, petti-skirt and kerchief. Not to be outdone, Hallmark Cards has just marketed a complete paper party kit: a flower-printed shift with matching cups, plates, place mats, napkins, matches and even invitations. Among other strong sellers are $9 foil shifts and paint-it-yourself dresses that cost $2 including the paint...
Monro will take an undisclosed cut in salary at Miles, but he insists that he does not consider the shift any kind of personal sacrifice. He has helped advise Miles on its problems since 1963, becoming increasingly involved in its struggles to survive and grow. "By the act of involvement," says Monro, "each individual begins the lifelong process of paying his own dues, being a member in good standing of the society that sustains...
Pompideau also stands to benefit from the collapse of Senator Jean Lecanuet's Democratic Center party. This right-of-center group returned only half as many deputies last week as in 1962, the year of the last legislative elections. Gradually a number of Center Democrats will shift away from Lecanuet to join the Association for the Fifth Republic, making Pompideau's majority even more secure. In 1962 de Gaulle's original majority was only 12 but his party absorbed about 25 deserters over the next five years...