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...with Nintendo, which was impressed enough by his previous attempts at game programming to want to develop his latest idea. But he couldn't quite explain the concept to Nintendo, and the company couldn't understand it fully. "At first Pokemon was just an idea, and nothing happened," says Shigeru Miyamoto, the genius behind Nintendo's previous best seller, Super Mario Brothers. Miyamoto became Tajiri's mentor and counseled the younger man as he toiled on what would eventually be Pokemon. (Tajiri would pay ambivalent tribute to Miyamoto, giving the name Shigeru--Gary in the U.S.--to the snotty chief...

Author: /time Magazine | Title: Beware of the Poke Mania | 11/22/1999 | See Source »

...foolishly perfect world," says master game designer Shigeru Miyamoto almost sheepishly. His team of 140 people labored for three years to create the game, the fifth in the popular Zelda series. The outcome of the video-game wars may well rest on its success. Nintendo hopes Zelda will drive people to buy its console, the N64, closing the gap with Sony's PlayStation. (In the same way, an earlier Miyamoto blockbuster, Donkey Kong, provided the beachhead for the old Super Nintendo Entertainment System.) Some 250,000 customers have already reserved copies of Zelda; demand was so great that Nintendo discontinued...

Author: /time Magazine | Title: Foolishly Perfect | 11/23/1998 | See Source »

Normally, such behavior would not get you far in the land of white-shirted "salarymen." But Shigeru Miyamoto, 43, has reached the top in the rarefied world of video-game designers by consistently creating games that kids can't resist. As a result, he's as revered as a rock star--and not just in Japan. Ex-Beatle Paul McCartney and movie directors Steven Spielberg and George Lucas have all traveled to Nintendo's famed E.A.D. (Entertainment Analysis and Development) lab in Kyoto to meet the man known as the Spielberg of video games...

Author: /time Magazine | Title: THE SPIELBERG OF VIDEO GAMES | 5/20/1996 | See Source »

...prime Manhattan real estate 10% to 15%, to roughly $500 per sq. ft. Those prices are still a bargain compared with costs in Tokyo, where office towers sell for an astronomical $20,000 or more per sq. ft. -- on those rare occasions when anything comes up for sale. Says Shigeru Kobayashi, owner of Japan's multibillion-dollar Shuwa real estate empire: "Bond buyers are holding paper, but I have buildings and land. That's the future." Kobayashi's son Takashi, head of the family firm's U.S. subsidiary, controls 26 U.S. buildings worth some $2 billion. Among them: the ARCO...

Author: /time Magazine | Title: For Sale: America | 9/14/1987 | See Source »

...announced two weeks ago that it was dropping the threats of punitive action, and in return the Japanese had agreed to end all commercial whaling by the end of 1988. But whether the Japanese will stand by the agreement appears to be in doubt. Late last week, Shigeru Hasui, managing director of the Japan Whaling Association, declared that "we do not intend to stop whaling after 1988 because there is no reason...

Author: /time Magazine | Title: Environment: Stirring Up a Whale of a Storm | 12/3/1984 | See Source »

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