Word: shigeta
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Dates: during 2000-2009
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...camp. He was a revelation, "the best player in the camp that year by far," says former NBA all star Detlef Schrempf, who now works for Adidas (which took over Reebok in 2005). These all star camps are "very important parts of our marketing and outreach programs," says Ichiro Shigeta, Asia Pacific Sports Marketing Manager for Adidas, and it's easy to see why. For the companies they serve as a global early warning system: look out, this kid is good, someday soon we may want to sign him. Yi was named the MVP of the Adidas camp...