Word: shinnihon
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...Chinese pajamas, Korean shirts and, if the price is right, even Japanese-made goods. Last winter, when outraged mammasans boycotted Japanese-made color TV sets that were being sold domestically for prices higher than those charged in the U.S., Nakauchi made a deal with a medium-size manufacturer, Shinnihon Denki Co., to market a color set in Daiei's stores for $160 - about half the going price. The publicity helped force the big manufacturers to cut their domestic prices by as much...
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