Word: shinola
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Dates: during 1960-1969
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...chipmunk teeth, soup-bowl haircut, horn-rimmed half glasses and Neanderthal lope, is fed up with himself. One night in his laboratory he stirs up and quaffs a concoction that will make him strong, handsome and irresistible to women-for what woman could resist a sun-lamp tan, a Shinola coiffure, a high-roll shirt collar, and an electric blue suit with black lapels? Thus decked out, God's gift to coeds invades the Purple Pit (a Paramount updating of the old campus hangout) to dazzle the denizens. He bullies some fullbacks, sings some songs in a Jerry-built...
...career Marine, went to work for a Chicago management consultant in 1929, so impressed clients at Corn Products that they hired him away. Experienced in both manufacturing and finance, he is determined to expand his company's line, which already ranges far beyond corn to such things as Shinola shoe polish and Knorr's dehydrated soups...