Word: shire
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Dates: during 2000-2009
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When asked about his influences, Lowdermilk names Jason Robert Brown and his off-Broadway musical Songs for a New World. Other influences have been William Finn, David Shire, Jonathan Larson, Stephen Sondheim and bad country music. “I truly believe in musical theatre and the shows that are coming out now allow us to see its future,” he says of his favorite medium. “And I’m in love with...
...smiling boy and his mom with the message: "One dose covers his ADHD for the whole school day," plus the drug's name, Metadate CD. The ad is running in a dozen magazines, including Ladies' Home Journal, which has two more ADHD drug ads in the same issue--from Shire Pharmaceuticals (maker of Adderall) and McNeil Consumer HealthCare (Concerta). These ads don't name any medications, but they do give toll-free numbers for more information. McNeil also has a similar ad on cable...
Amid the general enthusiasm, there are a few proud holdouts. Shire Village Camp in the Berkshires of Massachusetts has two computers, and they're both used for bookkeeping and administrative tasks. E-mail--who needs it? "We don't have e-mail for the same reason we don't have TV here. We're trying to create something that isn't like what kids have all year long," says director Margaret Lopez. "We want to focus kids on interactions they're having with people at camp and activities they can do without any technological equipment...