Word: shirer
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This, said CBS, was where Commentator William L. Shirer got off. Hereafter, another CBS news analyst-Joseph C. Harsch, the network later announced-would be using the time...
...demanded Commentator Shirer, had he been dropped? His latest Hooperating, 6.9, was almost the highest of any CBS Sunday daytime program. He could only conclude, he told the press, that he had been "gagged" for his liberal views -just the way, he thought, that a good many other "liberal" commentators had been gagged in recent months. Shirer said he would argue it out on the air this week during his last broadcast...
...Vice President Edward R. Murrow hastily stamped on the soft pedal. "It does not involve Mr. Shirer leaving the network unless he chooses to do so," he purred. "Mr. Shirer will have a new spot, but what it will be is not known...
...sponsor. CBS claims it is not unusual for a show to be dropped by a commercial sponsor. This comes from a network whose president not many months ago brandished an accusing finger at American broadcasters for permitting advertising excesses and thereby contributing to "bad radio." Yet, I'affaire Shirer--the most dangerous form of advertising excess--is excused in an offhand manner by that same radio chain...
...prejudices of soap manufacturers, the most influential media for influencing public opinion can be as rigidly controlled as a state radio monopoly. And at a time when America's moral position throughout the world is to rest on a defense of civil liberties, shortsighted actions of the type involving Shirer cannot be designed to strengthen that position...