Word: shirt
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...Norbu's script, like the process of shooting it, confronts questions of what it means for Bhutan to modernize. The movie opens with a traditional archery tournament in which Dondup, a self-absorbed young village official who wears white high-top sneakers and an I LOVE NEW YORK T shirt under his traditional Bhutanese dress, scoffs at the simplicity of his hamlet and dreams of quitting Bhutan for America where he has heard he can get rich from picking grapes. When he receives a letter offering him a chance to leave Bhutan if he can make it to the capital...
Kevin Plank didn't set out to create a cult around athletic underwear. He just wanted a comfortable T shirt to wear under his football pads, though he admits he was a bit obsessive about it. The result is a line of sweat-shedding sports clothing that more than doubled its annual sales in 2002, to $55 million. It's called Under Armour, and athletes from pro football linebackers to kids who play in rec hockey leagues regard the skintight garments as cool--in every sense of the word...
...searched sporting-goods stores, catalogs and the Internet for a synthetic shirt that would shed sweat as fast as the Lycra compression shorts he wore under his football pants. High-end specialists who sold gear for mountaineering and skiing offered pricey garments made with an inner layer of fabric that wicked perspiration away from the skin to an outer layer where it would evaporate. These clothes helped prevent hypothermia in extreme cold. But nobody made what Plank wanted: an affordable, featherweight, moisture-wicking T shirt--one that would fit skintight so it would lie flat under straps and pads...
Giants slugger Barry Bonds, after a play-off game in which he smashed two homers that led his team to the World Series, lifted his jersey to display a black Under Armour shirt. He told reporters, "I'm not a superstitious person, but my son wears this brand, and he said, 'We've never lost a game when I wore this shirt,' so I put this shirt on." Washington Redskins linebacker LaVar Arrington, Chicago Cubs first baseman Eric Karros and other big names appear in Under Armour ads for free--or for a donation to their favorite charity. Yankees pitcher...
Before long, Wood was a partner and vice president for sales at Under Armour. Kip Fulks, a former all-American lacrosse player at Maryland, tried on a shirt, then signed on as a partner and vice president for production. "It was like nothing I had worn before," says Fulks. "I knew it was going somewhere...