Word: shirtful
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Dates: during 2000-2009
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...Locking in long-term revenue is typical in the sports business and crucial to spending during a downturn. Besides the broadcast deal, by far the world's biggest with a single sports club, Madrid has another season left in its three-year shirt-sponsorship contract with online betting company bwin, and kit sponsor Adidas is signed up until 2012. Although commercial revenue dipped as a share of Madrid's takings in 2007-08 - the departure of Englishman David Beckham, who helped increase merchandise profits 137% during his four years with the club, had a lot to do with that...
...pictures of the pioneer of the Hawaiian shirt...
...typical evening stroll along Bangkok's bustling Sukhumvit Road, among the ramshackle stalls that line that tourist-magnet thoroughfare. I landed one knockoff Fred Perry polo shirt in navy blue and a pirated DVD copy of X-Men Origins: Wolverine. Both purchases were mildly disappointing: the shirt, once I tried it on back at the hotel, appeared to have been made not from cotton but from itchy polyester - hardly ideal for the sticky Thai climate. The Hollywood blockbuster had been dubbed into Russian. I cursed the waste of 10 bucks on shoddy merchandise. By the following afternoon, this buyer...
...Gautier spoke, she stood in front of a large wall of contraband streetwear. Lacoste, Adidas, Kappa, DKNY: all the labels and logos so prevalent on Sukhumvit as well as in the backpacker ghetto of Khaosan Road and in neon-drenched Patpong Market were on display. A Fred Perry shirt hung there, accusingly, in pink. "In countries like Vietnam and Cambodia, very often it's kids involved in the manufacturing," Gautier says. "People think, 'Oh, it's just a T shirt and it's no real harm,' but we try to explain where the money is going. What...
...single component - tires, brakes, fuel tank and all - had been manufactured on the sly. As the taxi veers east onto Sukhumvit Road, the traders are busy erecting their stalls for another evening of busy commerce. But me? Tonight I'll hole up in the hotel. I'll chuck that shirt in the garbage, order a pizza (is it possible to fake a pizza?) and watch a movie on HBO. Shopping is just too scary...