Word: shirtful
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...line up: local bank and Newcastle United sponsor Northern Rock had to be nationalized in February after it was caught short of cash when the money markets seized; on Sep. 12, Britain's third largest tour operator XL went bust leaving London club West Ham United without a shirt sponsor; and now insurance giant AIG, shirt sponsor at English and European club champions Manchester United, is teetering on the brink of collapse...
...sports team is unlikely to bring a company down on its own. Even in the case of AIG - whose $112 million, four-year tie-up with United is the most expensive ever in English football - "if you look at the overall marketing spend of the companies involved, the shirt sponsorship was tiny," points out Rob Mason, managing director of SBI, a British sponsorship consultancy. Any link between the deal and AIG's current woes, Mason says, is "coincidental...
...Tokyo and has been featured of the pages of The New York Times Magazine, Nylon, and GQ Spain. Also of note are Noor Iqbal ’10 and Vicky D. Sung ’10 who, like Mr. Livingston, are newcomers to the Harvard fashion scene. Their t-shirt line, Port & Kit, launched in the spring of last year...
...memory, like a bad grade on a test. This woman could not speak English, and of course I did not speak BCS (Bosnian, Croat, Serbian), so we greeted each other with “As-Salamu Alaykum” (Peace be upon you). She pointed to her T-shirt, which indicated that she was in the “Mothers of Srebrenica” group, and when I looked at her again I could see the sorrow of the thousands of victims concentrated in her eyes and the lines on her face. I found myself having to look away...
...term crowdfunding derives from another neologism: crowdsourcing, i.e., outsourcing to the public jobs typically performed by employees. Want to start a T-shirt business? Why not have the masses submit designs (crowdsourcing) and finance the ones they like (crowdfunding)? That's what Cameesa.com is doing, in a fashion-forward knockoff of Threadless.com which generated $17 million in revenues in 2006 by having the crowd choose T-shirt designs. "If you put money down to support a design, that's a strong indicator of actual demand," says Cameesa founder Andrew Cronk, a programmer in Chicago. In other words, the folks...