Word: shirts
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...second floor of Lowell House, a new student is unpacking for the coming year. He unwraps a computer keyboard from the T-shirt that swaddles it and apologizes for the mess of clothing draped over his bedframe. Some snack food—two packages of Ritz crackers, a row of oranges—adorns the mantle of the common room. Several toiletries stand like chess pieces on the linoleum floor tiles, and the open door to a coat closet nearby reveals a jumble of cardboard boxes...
...Boston (asking price: 2,000 baht, or $49; final purchase price: 1,200 baht); a pair of olive-green U.S. Army cotton fatigues (700 baht, bargained down to 400); a pair of well-worn Levi's 501s (800 baht, down to 650); a "Made in Hawaii" rayon aloha shirt with coconut-shell buttons (1,000 baht, down to 700); a Lee denim jacket (600 baht, down to 400); a black canvas belt?very Helmut Lang (fixed price of 100 baht); one Fred Perry and two Ralph Lauren polo shirts (totaling 350 baht); and six U.S. college sports-team T shirts...
...Independence Day parade in Amherst, N.H., and John Forbes Kerry, the elegant Senator from Massachusetts, is wearing a button-down, long-sleeve tattersall shirt, khaki pants and topsiders. He is surrounded by about 100 supporters, many of them young people toting signs. There is a Kerry truck blaring music. "It doesn't get much better than this," he says, a statement meant to convey enthusiasm but which comes off as Kerry's awkward guess at what a politician ought to be saying in such circumstances...
...Kerry--but they're younger, more enthusiastic and much more creative. Some are wearing white doctors' coats, brandishing stethoscopes and passing out tongue depressors with the words "Rx for America: Howard Dean." The Governor, however, seems unprepared for parading. He's wearing navy pinstripe suit pants, a blue business shirt and his perennial black penny loafers. When we shake hands, he blurts the first thing that comes to mind: "It's good we're not right behind the horses. That always happens in Vermont--it's a message, I guess. You have to watch your step, which is a pain...
...more interesting than the culture of the show is the fact that it translates into serious business off the exhibit floor. Indeed, the gift of a five-dollar t-shirt on the part of a vendor might be returned with a $50,000 purchase by an information technology manager. Businesses call it customer relationship management (CRM for short), or “touch” or leveraging relationships. Whatever you call it, the concept is simple: even when the business involves tens and hundreds of thousands of dollars, transactions are still a person-to-person affair, and flattery will...