Word: shisheido
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Dates: during 1990-1999
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Elizabeth Arden boasts that its Ceramide Time Complex Capsules contain various ingredients, including retinyl palmitate, and vitamins E and F, that together "fix, replenish or repair the barrier function of the skin." Shisheido touts Bio-Performance as a "super-revitalizer" that awakens the "skin's youthful balance." Avon is pushing three different antiaging treatments: BioAdvance (with vitamin A), Collagen Booster (vitamin C) and a new product to be introduced next year, Aneu (alpha-hydroxy acids). As for cellulite nostrums, Arden promotes its gel and moisturizer by citing clinical tests "from a renowned university in France." Lancome says...
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