Word: shmoos
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Dates: during 1948-1948
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High Pressure. These grandiose projects mean much to shmoo-shaped, grandiose Norman Bel Geddes. After two bad years, he is making a comeback...
...shmoo was discovered by Al Capp's Li'l Abner. When, last month, he began to hear strange music which sounded like "shmoooooooooooo!", his eager pursuit of the lilting sound was barred by an amazon of fierce and busty aspect. ("Ah sees to it," said she, "that th' shmoon don't come over th' mount'in.") Nevertheless, Li'l Abner penetrated into the forbidden Valley of the Shmoon, where a sage clad only in his own beard, called Old Man Mose, frantically explained the shmoo situation to the intruder. "Shmoos...
...Shmoo-Plus Theory. Old Man Mose was afraid that a sudden oversupply of consumer goods would produce serious economic dislocations. Typical was the plight of Softhearted John, the shark-mouthed grocer, whose goods no one would buy as long as they could have shmoos instead. "Ah'll be ruined ef ev'ry-body has everything they need!" he moaned. "Ah cain't make any money...
With this desperate plea for the return to a scarcity economy, the matter rested this week. Karl Marx (who in a lifetime of research never came across a single shmoo) provides an inkling of what might yet happen. "Society . . . finds itself put back into a state of momentary barbarism . . . There is too much . . . means of subsistence . . . The productive forces at the disposal of society [i.e., the shmoos] no longer tend to further the development of the conditions of bourgeois property...
...capitalism, then, doomed to go down before the shmoo? Not at all. Old Man Mose totally misunderstood the nature of the capitalist system and of the economic animal. A striking illustrative example came from a point due east of Shmoo Valley-San Francisco-where a man named Ott Straub recently opened a new eating place. It was a drive-in, with its own radio station which broadcast any desired tune to the customers eating below; it had a dining room, a cocktail lounge, an open-air patio, and 85 carhops...