Word: shoaling
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...very stupid, but honest public statement, Hal Thompson, owner and founder of the Shoal Creek Country Club, recently told a reporter, "This country club is our home and we pick and choose who we want...
Thompson soon learned the economic consequences of his statement. Within days, Fortune 500 sponsors started pulling out of the ABC broadcast of the Professional Golfers' Association tournament scheduled to be held at Shoal Creek. Assuming that this was a legitimate gripe, the corporate response was encouragingly quick, and straight from the wallet--as it should have been...
...Shoal Creek's management knew they would have to do something to settle this controversy. And what was the easy answer? They would have to find a Black millionaire, of course. But one that would spend $35,000 of his hard-earned money to be in the company of alleged bigots? That, I thought, would be impossible...
Birmingham's mayor said a businessperson named Louis Willie was named as an honorary member. Louis Willie has said he hasn't played golf in 20 years. The club even waived the fee and promised that other Blacks could become regular members if they met Shoal Creek's "normal membership requirements...
...tourney. IBM, Toyota, Anheuser-Busch and Honda yanked ads from telecasts. The P.G.A., which has routinely played at all-white clubs since it was founded in 1916, vowed to stop it. At week's end, Mayor Richard Arrington, who is black, got a "statement of clarification" in which Shoal Creek's board of governors asserted that membership in the club "is open to any natural person over the age of 21." What the word natural means is that corporations need not apply...