Word: shock
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Dates: during 1950-1959
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Perhaps the stockings will be hung from the chimney with more care this year. For it seems that an anthropologist (it never matters who in these accounts) discovered the origin of St. Nicholas in a primitive fertility god--truly a shock for those of us who have regarded the great man with blind affection all these years...
...high-principled and benevolent Eastern family, he would not be found on the side of Mundt-McCarthyrite principles. His support of the student loyalty oath, that fatuous relic of the hysterical era which no other Western country would be silly enough to dream up, comes as an apparent shock...
...antics strongly suggest that Author Telfer's characters-the sick as well as the supposedly healthy-need a 72-hour cool-off in Hydro. But as a document of conditions in many state hospitals for the insane, now undergoing some exciting reforms (TIME, Nov. 16), the book will shock as well as arouse compassion...
...hands and, occasionally, a brush, grunting as he works. In a few hours, the picture is done: a wet, gaudy mass of color violently heaped and stirred. Sometimes it is a brutally simple likeness of man, woman, or beast; more often it resembles nothing at all. Typical Appels invariably shock the stuffy and are treated as sacred objects by the faithful, who call him the greatest Dutch artist since Van Gogh. An uncommitted man from Shqipni or Shush might view them simply as decoration of the most exuberant sort...
Selling Immortality. Next came "shock tactics," a series of suave radio commercials about what Eaton later called "the one purchase everybody has to make." Next, the builder boosted sales by offering waterproof, fireproof, wormproof and even quakeproof vaults. Every morning he called his salesmen together and started the day with a prayer and a pep talk. They must always remember, he told them, that they were selling immortality...