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Word: shock (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

...with three-tenths of a gram of extract. It went down to 67 seconds when the injection was increased to six-tenths of a gram, and to only 24 seconds when a full gram was administered. Other groups injected with extracts from the brains of rats that had been shock-trained for different intervals of time acquired similar fear of the dark...

Author: /time Magazine | Title: Biochemistry: Chemical Transfer of Fear | 4/19/1968 | See Source »

Dulled Senses. Such is the mood for nude that Rudi Gernreich, whose chiffon see-through blouse was greeted by cries of outrage in 1964, is confidently planning to try it again this fall, attaching it to tweed skirts. "This time," predicts Gernreich, "it will be received without shock. The bare-bosom look certainly isn't totally accepted yet, but in another five years it will...

Author: /time Magazine | Title: Fashion: Nudity Plus | 4/19/1968 | See Source »

...Grief," "shock,""shame" - the words appeared over and over again in thenation's press after the assassination of Martin Luther King. "We are becoming in the eyes of the world, and to an alarming degree in fact," said the Louisville Courier-Journal, "a violent nation of violent people, given to a disregard for life that must shame decent people here and throughout the world." Most papers declared that it was time for a nationwide soul searching. The assassination"demands the most sober reflection," editorialized the Los Angeles Times, "the deepest national self-examination...

Author: /time Magazine | Title: Newspapers: Responsibility Amid Emotion | 4/19/1968 | See Source »

...first shock wave following the killing, rival stations in many cities met to implement new guidelines. As expressed in a code signed by broadcasters in San Francisco, it was agreed that "the potential for inciting public disorders demands that competition be secondary to the cause of public safety." In most instances, this meant no live coverage of riots, and instructing TV crews to be inconspicuous by traveling in unmarked cars and filming from rooftops and through windows...

Author: /time Magazine | Title: Newscasting: In the Aftermath | 4/19/1968 | See Source »

Nordhoff had his designers revamp the old model, ordered some of the original Porsche designs redrawn ten times. He boosted horsepower in the rear-mounted, air-cooled engine, installed hydraulic brakes and shock absorbers...

Author: /time Magazine | Title: Manufacturing: Builder of the Bug | 4/19/1968 | See Source »

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