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Word: shock (lookup in dictionary) (lookup stats)
Dates: during 1970-1979
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Usage:

...another study, Frieden managed to delude some students into thinking they were masochists. Asked to choose between the tape and the shock, they picked the shock by a significant margin. Three-quarters of the shock group even agreed to eat a dead worm Frieden dangled in front of them. The reason, he thinks, is that they were anxious to learn if they were indeed masochists. In general, Frieden concludes, it is surprisingly easy to push normal people toward masochism. Says he: "When feeling bad about themselves, people actively choose to suffer." The good news is that none of the students...

Author: /time Magazine | Title: Sexes: Picking Pain | 7/17/1978 | See Source »

...these ponderous matters bothered the Argentines in the least. In the big three-tiered River Plate Stadium in Buenos Aires, at the outset of a first-round game between Argentina and Italy, the Argentine fans filled the floodlit night sky with a spectacular storm of torn-up paper. The shock waves set off by their cheering were perceptible as much by the skin of the face and the soles of the feet as by the ears. Italy won when the elusive Roberto Bettega slipped away from the defense and scored the game's only goal. It did not matter...

Author: /time Magazine | Title: Sport: The Ultimate Kick | 7/3/1978 | See Source »

Rademaekers had a typical Southern California tale of woe. Assigned to TIME'S Los Angeles bureau last year, he immediately started house hunting. The experience, he says, was "much like wading gently into an acid bath-a surprising renewal of shock and agony at every turn." After a six-month search, he settled for a two-bedroom "cottage" in West Hollywood. The price: $120,000. No sooner had he moved in and started feeding the gaping koi in his fish basin than he faced the prospect of having his $3,700 property tax raised to well over...

Author: /time Magazine | Title: A Letter From The Publisher, Jun. 19, 1978 | 6/19/1978 | See Source »

...about the proposal, and his intention to apply for a position in the new corporation, as reasons for making no statement at the present time. Several other members of the department could not be reached for comment at all last week. The atmosphere surrounding the announcement is one of shock on the part of others. They are being "temporarily inconvenienced," in the words of one administrator, and say they will be more willing to discuss the situation after they have acquired other jobs...

Author: By Laurie Hays, | Title: Would You Buy A Used Apartment From This University? | 6/8/1978 | See Source »

Nowhere is this cultural richness more apparent than in the artworks that these paleolithic hunters left in caves in France and Spain. When the first of these subterranean galleries was discovered in Spain nearly a century ago, Europe's savants, still reeling from the shock of Darwinian evolution, refused to believe that the find was anything more than a hoax. Since then, nearly a hundred richly decorated prehistoric caves have been found in Spain and France, and the existence of paleolithic painting has been established beyond doubt. The ancient artisans also left behind tiny sculptures of exquisite beauty, meticulous...

Author: /time Magazine | Title: Science: A Treasure from the Ice Age | 6/5/1978 | See Source »

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