Word: shock
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Dates: during 1970-1979
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...reality, for both Britons and Americans, produced not culture shock but culture swoon. The greenness and smallness of Britain captivated the Yanks, followed in short order by the beer, fish and chips, pubs, bikes and, of course, the dames. Their hosts were fascinated by Jeeps, all things in cans from jam to ham, jitterbugging, frozen steaks, cigars and the incredible generosity of G.I.'s - who were paid five times as much as a tommy. There was also the legend of Yankee sexual rapacity and capacity. "They're overfed, overpaid, oversexed and over here," ran the familiar litany...
...decreasing lately. It may be a consequence of good policy and good business at work. Violence is getting boring, and some advertisers think it may not be selling their products. Says Arnold Grisman, an executive vice president of J. Walter Thompson, the world's largest ad agency: "What shocked us yesterday does not shock us today ... violence dominates our time-but at the same time we keep escalating the violence scale." Pointing out that the public was heading for a "sensory overload," Grisman declared that his agency is recommending to its clients that they stop advertising on violent...
...Electric Shock. It was a defiantly wise decision-one, Nolen concedes, a layman might have been too timid to make. At Massachusetts General, he learned that his problem was arteriosclerosis; a buildup of fatty deposits was obstructing two of the three coronary arteries. The suggested remedy: an operation that heart surgeons humorously call "a double cabbage"-from the acronym CAB (for coronary artery bypass). Though more than 90% of the patients who undergo such operations survive at least five years, Nolen knew that any heart surgery posed grave risks. While the surgeons do their work, the heartbeat must be stopped...
Because Joys of a Woman is soft-core porn, slated for more general consumption than, say, The Devil and Miss Jones, there are no scenes of sexual acts that could shock any but the most prudish. The cinematography, like the bodies, is beautiful; the exotic backgrounds are topped off by the soft, sentimental music that swells up to a climax each time the actors reach orgasm. This is soft-core pornography, after all, and while hard-core isn't much more appealing, at least it doesn't try to ignore the warts. This, perhaps, is the ultimate in mass culture...
This farcical circle of palace revolts is interrupted by the reverberations of a European cataclysm: The Great War. While a massacre by the Head of State provokes brief, tongue-clucking scandal in the French press, the tales of Hun atrocities shock Latin Americans who believed, above all, in the civilization of Europe. And the ideology that fills the moral vacuum left by the collapse of the old cultural value is Marxism...