Word: shock
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Dates: during 1980-1989
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...phony draft notices in their mailboxes. I wonder if Baer would cheer if the campus pro-life movement got a list of all undergraduate women who have had abortions, and then sent them phony letters from the president asking them to report downtown for a psychological interview. That would shock these women out of their complacency, right...
...employing what might be termed "shock tactics," COCA has managed to attract the attention it needs to carry out its educational mission. The group's most controversial actions this year--the mock assassinations of "communist" students in House dining halls, and the distribution of mock draft notices to 900 male undergraduates--have been most effective...
...lives here at Harvard can be very complex. That is undeniable. Yet compared to most of the world's people, we lead easy existences, and we are generally pretty complacent about doing so. An interruption of our habitual activities by an ultimately harmless "shooting" or a draft card can shock us into at least a temporary awareness of our complacency...
THIS is not to say that laying a collective guilt trip on the Harvard community should be the goal of campus activism. Being shocked into self-awareness is not the same thing as being made to feel guilty. Good "shock-activism" will create, among students, a new emotional connection with what was previously merely a newspaper headline. Such an emotional awareness should lead to thought and discussion about the issue at hand, in this case the role of the U.S. government in El Salvador...
This Bronx-reared Barnum has magazines in his blood. In the 1960s and '70s, working as a cover designer with the late editor Harold Hayes, Lois turned Esquire's cover into a gallery that registered every shock of those seismic years. As an adman, he taught America's children the insistent demand "I want my Maypo." In the early 1980s he recycled the line to meet their grownup tastes: "I want my MTV." And he's the man who told people, "When you got it, flaunt it" (for Braniff airlines, remember?), a pretty good description of his advertising ethos...