Word: shock
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Dates: during 1990-1999
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PTSD is the modern term for what used to be called battle fatigue or shell shock. A congressional study in 1988 found that about 479,000 of the nation's 3.5 million or so Vietnam vets are afflicted with serious cases; an additional 350,000 display more moderate symptoms. PTSD is a state of extreme arousal caused by the virtual nonstop release of adrenaline and other similar substances into the bloodstream. When cars backfire, PTSD patients generally hit the dirt. The sound of helicopter rotor blades causes some to conceal themselves in trees. A baby's cry can invoke instant...
...fuel public fears that chaos is impending. "Before, people didn't know how much crime we had in this country," says Lieut. General Anatoly Alekseyev, head of the Interior Ministry's police college in Moscow. "The revelation that we have crime, and that it is rising, is a shock to the social psyche...
Despite this fundamental problem, Layzer claims he has a solution, although his remedy might come as a shock to the average secondary school chemistry or physics instructor...
DURING THE OIL SHOCK of the late 1970s, then-Secretary of Energy James Schlesinger suggested that Jimmy Carter cite William James in an appeal to the American people. In a famous speech penned by former Crimson president James M. Fallows '70, Carter asked for a "moral equivalent of war" in response to the energy crisis. The idea was sound, but, unfortunately, no one could figure out what Carter was talking about...
Colin Powell is a military man, not a marketing analyst, but he keenly recognized the mood of American consumers last week, when he talked about the "oscillations between euphoria and distress." The shock of war's beginning has passed, but Americans are left swinging between the moods of hope and resignation about the war and the economy. In one sense, consumers are hunkering down, digging in and embracing reality. They are postponing big decisions and avoiding the kind of purchases that fuel the economy: autos, houses, appliances. (Suddenly the old car doesn't look so bad.) Yet simultaneously they realize...