Word: shock
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...stop. It seems, for a moment, as if two blue Fisher-Price-style rocking horses in the waiting room might lull him into silence. But after a couple seconds, the wailing begins anew. A few weeks ago, Miles, who is allergic to peanuts, visited the hospital with anaphylactic shock after eating peanut butter at his dad’s place. The experience appears to have poisoned his opinion of the medical profession...
...younger players. "We wanted to attract a slightly different audience, the people that perhaps get a bit put off by the rules," says Philip Nelkon, Mattel's promotions manager. Chew, who contends that the announcement of the new version brought extra attention to the game, says the initial shock of the rule change has since worn off. "I've had [Scrabble] tournament directors calling me to say they haven't ever had so much interest," Chew says. "There's an understanding now that the publicity is good." (Watch TIME's video "Inside the Mind of a Sudoku Master...
...white paper by a Madison Avenue demographer about 2010 Census projections. In an extended interview, Peter Francese of Ogilvy & Mather tells the trade publication what every other business is finding out: "In terms of marketing, there is no average American." This shouldn't really come as a shock to the industry; it's not like it happened overnight. There is no racial majority in the nation's 10 biggest cities, married couples account for less than half of households, and customers of every age and clime are increasingly unpredictable. This was a hard lesson for the restaurant business, which assumed...
These kinds of experiments are designed to be a shock to the system, but do they have any lasting effect? Greenslate and Leonard decided from the get-go that they would do their dollar-a-day diet for just a month, and even that limited period wound up being a major challenge both mentally and physically. They were so hungry, they experienced dizziness at work, crabbiness at home and extreme boredom of the tongue after too many bland meals of oatmeal or beans. A nightly dollop of peanut butter was the only indulgence that fit the budget. (See more ways...
...scored five goals in less than five minutes to open the contest, making sure the game was over before the lingering tailgaters even found a place to sit. Duke added three more goals before the first quarter ended, leaving a Harvard crowd of more than 13,000 in shock that the Blue Devils had more goals—eight—than the Crimson had shots—five—in the first quarter alone...