Word: shocker
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...Dane Bernbach, the Manhattan agency that had already done a superlative job of promoting West Germany's Volkswagen. The new account seemed right on the Bernbach ball. Says the agency's manager in West Germany, Joachim Schiirholz: "We felt we had to have something strong, a real shocker...
Ever since the far-right National Democratic Party won a scattering of local offices in West German elections last March, the French press has been running alarmist accounts of what it calls the rise of neo-Nazism. The biggest shocker to date appeared last month in Paris Match. Headlines blared: "These are the Nazis of 1966. Their success disturbs Germany. They have forgotten nothing. They have understood nothing." To prove the point, the magazine ran two pictures of young men decked out in Nazi regalia; in one they are saluting a bust of Hitler and in another, so the story...
...decrease itself was not so drastic, but its suddenness was a shocker. And when it came to preparing the public and handling the announcement that it was going on short weeks in four out of 23 assembly plants, General Motors was in low gear. The company gave the news to the press in a routine weekly release of production figures. G.M.'s executives were dismayed at the immediate effect of the announcement on the sensitive stock market and were worried that press reports had conveyed a false impression that some plants were shutting down altogether...
...Coleman pulled the Crimson shocker of the season by firing a 76 to smash his Brown opponent...
...deeply felt thank-you for a perceptive analysis of religion today [April 8]. It was a masterpiece of objectivity. a fresh breeze in an area often smothered in emotionalism. The question "Is God dead?" is a shocker. It stimulates thought and shakes one loose from the unthinking acceptance that is too often mislabeled "faith...