Word: shocking
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Dates: during 1960-1969
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...social revolution, and with his right hand he rings the bell calling for relevance to such pressing social problems as race, poverty and war. A polarity develops in every denomination of Christianity between those calling for old-fashioned soul-winning and those new styles of social action that shock and startle the faithful...
...gain a wider market, Socher and Meyerhoff interested Marsteller in handling the advertising account. Vice President Robert Carpenter, who until then had worked on campaigns for such items as laundry products and hand tools, recalls that his immediate reaction to the Cupid's Quiver assignment was "total shock." But, he adds, "once I looked into it more, I began to see it was possible." Marsteller tested the product, the name and the advertising on four panels of women, from conservative matrons to young "sophisticates" (including a movie producer's daughter and a topless dancer). Most of the panelists...
...affect the arts as well, which may become ephemeral, instant, faddish and ultimately disposable. There will be a veritable explosion of mixed-media experiments-conceivably to greatest effect in opera. Nudity onstage and on the screen, perhaps even outright pornography, will be taken for granted; the new frontier of shock probably will be violence and cruelty...
Some Sinologists believe that Peking may be using the war preparations as a shock tactic designed to restore order and unity in the wake of Mao's divisive Cultural Revolution. But they do not discount the possibility that the Chinese are genuinely fearful of war. The Soviets recently created a new Central Asian Command along the border, and have resumed propaganda attacks in Mandarin Chinese broadcasts. Deeply suspicious of collusion between Moscow and the West, some Chinese diplomats suggest that the simultaneous meetings of the NATO and Warsaw Pacts two weeks ago were no coincidence...
...their teacher in classroom discussion. But nobody questions Friedman's popularity on the campus; in addition to his 30 regular students, another 100 drop in to his classes to listen. Some of Friedman's followers do take too literally the ideas that Friedman states in extreme form partly for shock value. "That is an effective device to get people's attention," Friedman admits. It also adds zest to economic dialogue. Samuelson says: "To keep the fish that they carried on long journeys lively and fresh, sea captains used to introduce an eel into the barrel. In the economic profession, Milton...