Word: shockproof
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Whatever the cause of the tragedy, the answers might be stored in a large yellow sphere resembling a basketball: the shockproof automatic flight recorder carried by all jetliners to record moment-to-moment data on a plane's altitude, speed, gravity forces and direction. But after two days, the flight recorder of American One had not been found, and it may keep its secrets hidden forever in the muck of Jamaica...
...silos will be dispersed over a 20,000-sq.-mi area, nearly twice the size of Maryland. They have been designed to withstand any nuclear blast short of a direct hit on their steel and concrete doors. From generators to toilets, everything that goes into an underground complex is shockproof or shock-mounted on rubber. The floors and walls of each complex do not join; instead, they are linked with a foot-wide rubber collar that absorbs shock and keeps the walls intact...
...learn about watches-and what was wrong with Elgin-by paying $50,000 for market surveys. The surveys showed that Elgin simply was not making what buyers wanted. Men were found to prefer round watches (most of Elgin's were rectangular), to like functional stainless steel water-and shockproof cases (Elgin's were mostly yellow gold), to want sweep second hands (only 15% of Elgin's models had them). Elgin had always prided itself on its high-priced watches for lifetime use, but Moorman argued that what consumers wanted was cheaper watches...
...company year that ended March 1, Elgin reported earnings of $815,000. more than three-quarters of it in the fourth quarter, the best quarter for watch sales. This week Elgin is introducing two more watches: the wafer-thin Self-Winder, which sells for $49.95, and the water-and shockproof Yachtsman, which is priced at $39.95. With bulging back orders. Elgin's plant is running at full speed, and the workers who took a pay cut in 1958 are now making 15% to 20% more than before...
Outside the Hotel Metropole in the Rue Paul Bert people were quieter as they studied the news from Korea on the Agence de Presse bulletin board. Little Vietnamese men stood wooden-faced in their sharp suits and pearl grey fedoras, their Parker 51s and antimagnetic, shockproof Swiss wrist watches. They were observing the West's humbling with a terrified, frozen-faced satisfaction; their Western watches are the fancy kind which tell the days of the month, the phases of the moon. As everybody in Hanoi knows, the next full moon occurs...