Word: shoddier
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Dates: during 1930-1939
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...favorite British blend exactly, designed a beautiful packet, priced it lower, the sales were still nil. Chinese customers, guided by the Confucian maxim that "fine words and an insinuating appearance are seldom associated with true virtue," merely figured the more elegant the packet, the cheaper the price, the shoddier the quality. Drugs, another leading gold mine for western civilization's advertisers, were an even bigger flop than cigarets. "The total consumption of foreign pills," says Crow, "probably does not average much more than one pill per annum per person." Yet curiously enough reliable insurance companies call the Chinese...