Word: shoehorn
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Dates: during 2010-2019
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...hard way in the late '60s, when they found that once omnipotent stars like Lucille Ball, Dean Martin and Jackie Gleason no longer commanded the attention of a universal audience. They came up with all kinds of solutions - ensemble sitcoms with census-like casting, anthology shows that could shoehorn three stories on one Love Boat trip, spin-offs of spin-offs - but there were no more Lucy's or Dino's, that much was clear. (See the 100 best TV shows of all time...
...easy to mock NBC, which fell to fourth place over a decade, put a retread of The Tonight Show in prime time, alienated TV-drama producers and publicly shafted Conan O'Brien, who said he would quit Tonight rather than move so that NBC could shoehorn Leno in at 11:35. As I wrote in a TIME cover last year, Leno's show was a paradox: a radical experiment with TV's most old-fashioned, middle-of-the-road star. It proved to be an unsustainable contradiction. (See the top 10 Conan O'Brien moments...