Word: shoeing
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Dates: during 1940-1949
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...hell of a good time," says Albion. Eventually he found the conflict between flunking students as a dean and nursing them as a professor a little strenuous, and he threw a tough hour quiz at his group of boatmen. There were dark muttering from the white-shoe crowd, and a subsequent undergraduate musical appeared with verses warning to "beware of perfidious Albion...
...stars' "mike mannerisms" that is jam-packed with nuggety information. Samples: Bing Crosby "always rehearses with his pipe clenched between his teeth, even when singing"; Robert Cummings "reads lines from a semi-crouch, like a boxer"; Joan Crawford is a "microphone-clutcher," while Barbara Stanwyck is a "shoe-taker-offer." Don Ameche (with Loretta Young and Fred MacMurray, he is tied for the record with 21 appearances) drinks a pint of milk before each show "as a sedative." Paul Muni once played his violin right up to curtain time "to soothe his nerves...
...women's shoe business last summer, Thomas Callahan had his son design some new flat-heeled models. Callahan, who leases the "debutante" shoe department in Manhattan's Bonwit Teller, Inc., got Philadelphia's Cellini Shoes, Inc. to make the shoes, plugged them in the Sunday New York Times. In two weeks, mail orders came in from every state in the union-except Montana. Mystified, Callahan ran the same ad in the New York Herald Tribune. Again the orders poured in; still no sales in Montana, which calls itself the "Bonanza State...
With no help from Montana, Callahan sold 9,000 pairs of flats in two months, as his total shoe business soared 36% above the same period in 1948. Then the Times got to worrying about Montana. It ran Callahan's "What's the matter with Montana?" ad again, in its own pages and in Women's Wear Daily, and added a note: there was nothing the matter with Montana, because "Montanans buy 1,111 copies of the New York Times...
...feet, if they do not cause immediate reddening. Nobody knows exactly how much X ray can be given repeatedly without causing chronic skin damage. Dr. Hempelmann believes that the dangers could be controlled by regulating the use of the machines. Other doctors think that for normal feet the best shoe-fitting machine is a patient shoe clerk...