Word: shoeing
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Dates: during 1940-1949
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...Fewer Shoes. Last year's total shoe production was down 5% from 1942, in turn down 3% from the 1941 peak; 461,573,000 pairs were produced (9% above 1939, the prewar high). This looked like a lot, but 47 million went to the military, and another 100,000,000 or so were heavy workshoes or fabric and composition numbers ranging from canvas beach & tennis shoes to strictly fireside slippers...
That left a mere 300,000,000 pairs of leather shoes-about half for women, one-quarter each for men and for children and adolescents (OPA and the shoemakers long ago began counting on men to provide women & children with extra coupons). Shoe stocks are now down to 200,000,000 pairs, a dangerous...
...shoemakers have only shaky hopes of selling many ersatz shoes. Plastics are already short. There are not even enough plastic shoes to ration. Wood for heels, failles for uppers, fiberboard for inner-soles, and even the cements that hold them together, are also on the critical list. And the shoe industry, with average wages of $29 a week v. $52 in war industries, is suffering from acute manpower shortage: in December, it had 26,000 (13%) less workers than a year...
Less Chichi. Nonetheless, most of the chichi left in shoes is in ersatz materials-a red fabric rose or composition cherries at the toe of a plain leather pump, multicolored raffia beach sandals, bright wooden clogs, etc. The only frivolous style note in 1944 women's shoes is the high ankle strap (see cut, p. 82). The real style is the "classic" day shoe that can go anywhere and keep going...
...harrumphed 58-year-old Major General (retired) Frank Rudolph Schwengel, president of Joseph E. Seagram & Sons, Inc., "that the finely made beverage spirits produced by American distillers for the war effort should go into hair tonic, cosmetics and shoe polish, while substandard commercial alcohol from Cuba goes into the American stomach...