Word: shoeing
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Dates: during 1940-1949
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...There are two channels through which information can be transmitted to the people: first, the newspapers, magazines and radio; second, advertising. Of these, advertising is the most effective because it is most direct. Let's say. for example, the Government wants to tell the people about shoe rationing. The news is carried in the papers and over the radio with a varied emphasis. One editor may think it is worth a spread on Page One; another may decide it worth only a half column inside. Advertising can carry the message to the people with predetermined emphasis. We can make...
...shoe was on the other foot. Now there had been a Casablanca. More important, the Red Army* had risen on the count of nine and was mightily belaboring the Germany adversary. That greatest of propagandists, Stalin, had got up from a suppliant position and was now using the second-front issue as something very like a threat. Last week London turned out so enthusiastically to a reception in honor of the Red Army at Ambassador Ivan Maisky's house that one of the guests said: "We could easily open a second front right now if we just turned...
...mile championship for the fourth year in a row. Time: 13 min. 53.7 sec. It was the first time Rice had failed to set a new world's record at the A.A.U. meet. Probable reason: during the last mile and a half one spike worked up through his shoe...
...Shoe rationing started the rumor that clothes rationing was coming. Fed on fear and selfishness, the rumor grew fast and fat. By this week it had snowballed into a buying wave that no denial from Washington could stop; department-store sales averaged up to 100% above this time last year; soft-goods counters were stripped bare; women went hog-wild over anything wearable at any price, of any style...
That even a good Government order can boomerang was all too evident last week: a what-will-come-next buying wave skyrocketed department-store sales to 45% above 1942 in the first week after OPA's shoe-rationing order (TIME, Feb. 15). Despite Government assurances that rationing of other clothing was not in the cards, customers bought up retail clothing stocks as if they were the last they would ever see. The U.S. public had not yet learned that the best way to avoid rationing is to avoid overbuying in the first place...