Word: shoeing
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Dates: during 1960-1969
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...Sixpence in Her Shoe, McGinley...
Several Turkish newspapers were eager for a break with Formosa and recognition of Peking, and even Ankara officials were talking about closer cultural and economic ties with Red China. Understandably well pleased, Chen Yi returned home by way of Nepal, stopping off in Katmandu to inspect a shoe factory built by Chinese technicians and to exude peace, friendship and coexistence...
This lack of male vanity is the bane of the $5 billion-a-year shoe industry, and a chief reason that its sales have lagged behind the nation's economic growth. To remedy the situation, America's more than 1,000 shoe manufacturers are rapidly changing shapes, styles, selling strategies and even materials. Last week, at the National Shoe Fair in Manhattan, they showed off 300,000 kinds of footwear designed to give a lift to their old and slow business...
...women's shoe styles stress comfort at the expense of sleekness, and emphasize a "little-girl look," with ankle straps and conspicuous buttons, buckles and bows. Needle-nosed tips have been replaced by rounder, softer toes, and heels are becoming even shorter and wider. At the same time, somewhat alarmingly, teen-age boys are taking to high heels. International Shoe has had a runaway success with its "Beatle Boots," which have 11-in. tapered heels; Melville Shoe Co. (Thorn McAn) has brought out a boot with a 2-in. tapered heel, also offers the teens zebra stripes and wildly...
...Longer Hidebound. The hard drive to sell more shoes is a product of some major changes in the shoe industry. The industry has been for decades a casual and fragmented father-to-son business, with a relatively high rate of profit (up to 20% on invested capital) and little mechanization; even today 220 people work on the average pair of shoes. In the last few years, however, mergers and some failures have reduced the numbers of producers by 10%, and the few big manufacturers -International, Brown, Endicott Johnson, Genesco and U.S. Shoe-have expanded their share of the market...