Word: shoeing
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Dates: during 1960-1969
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...cordovan shoe glows red and blue along its welt, the arches of bare feet purple in the corrosive illumination that gives simple poses a seductive superreality. His images are lush with cosmetic painterliness; his white backgrounds are impastos of frosting...
...bang from its gunmaking subsidiary, plans to rename itself Colt Industries. Riddle-Airlines, whose name has long been just that to many people, is about to switch to Airlift International Inc. Olin Mathieson is asking customers to "please, call us by our first name," and the onetime General Shoe Co. is nailing down its new name with a "Do You Know Genesco?" advertising campaign...
...since nylon and Dacron came along has a synthetic product stirred such interest and aggressive merchan dising as Corfam, Du Pont's new substi tute for leather. Put on sale only two months ago after years of develop ment, Corfam is already made in 100 different shoe styles by 32 manufac turers, is in such demand that Du Pont's pilot plant at Newburgh, N.Y., cannot keep up. The company is build ing a full-scale Corfam plant in Old Hickory, Tenn., and another in Malines, Belgium, to supply the European mar ket, is spending...
When testers complained at first of overheated feet, Du Pont changed the porosity of the material, which now has a million holes per sq. ft. At New burgh, torture-chamber machines bend the Corfam shoes millions of times, tear pieces of Corfam apart at high tension and abrasively duplicate the rubbing action of heels against shoe backs...
...Pont is using a shrewd strategy in marketing its material. To establish reliability and chic, it has deliberately had the material put into higher-priced shoes-usually $20 and up. Once Corfam's prestige is established, Du Pont will gradually lower its price to embrace ever wider markets, moving next year into the $17-$20 shoe range. By next spring it also expects to enter the profitable children's field, where Du Pont already has a thriving competitor in tiny Arnav Industries of New Jersey, which is making a roughly similar material of its own for children...