Word: shoeing
(lookup in dictionary)
(lookup stats)
Dates: during 1980-1989
Sort By: most recent first
(reverse)
...civilized, block after block of stately 19th century town houses. The symphony and principal museum are among the world's best. Fine colleges help make the city an enormous intellectual hot tub, at once invigorating and smug. Now Boston's boosters can brag about more than old-shoe gentility: over the past decade a decrepit waterfront district has been intelligently transformed into a swank commercial and residential quarter whose centerpiece, the Faneuil Hall-Quincy Market showplace, draws natives and tourists by the millions. At the other end of downtown, $400 million is going into the big Copley Place...
Sperry's dominance of the booming boat-shoe market is not unchallenged, however. The Timberland Co., a family-owned business that operates out of a former mill in Newmarket, N.H., is aggressively going after the no-skid business...
Timberland's assault started last year, with an advertising campaign under the headline THE BOAT SHOE THAT'S ABOUT TO BLOW SPERRY TOPSIDER OUT OF THE WATER. The full-page ads claimed that the Sperry shoe had a "painted on" pigment that dries and cracks, was often machine made, used painted metal eyelets that chip, and had a less durable sole...
This year Timberland made another advance on the advertising front with a poll of "worldclass sailors" that claimed to show overwhelming preference for its shoe. Crowed the headline: 151 WORLD-CLASS SAILORS PROVE SPERRY TOPSIDER IS LOSING ITS GRIP. Meanwhile, Timberland is happily handing out reprints of a Playboy "Fashion Guide" interview in which Conservative Columnist William F. Buckley Jr., a transatlantic sailor who always tries to put his right foot forward, calls Timberland's product "the world's most comfortable shoe." To prove that Timberland's popularity cuts across political lines, the accompanying letter notes that...
Sperry has been trying to stay above the fray by ignoring Timberland's offensive. Sperry's ads stress the "classic" and "traditional" aspects of its shoe. After all, it really is just not preppie to pay much attention to the competition...