Word: shoeing
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Dates: during 1980-1989
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...smarmy about Reeboks even without the agressively hip ad campaign. Maybe it started when celebrities like Cybill Shepherd started wearing them with formal wear. Granted, they are better for your feet, but people who make a show of their health regimen invariably seem self-involved. The wearing of the shoe becomes an emblem, a statement...
...attempt to transcend the image of Reebok as just an exercise shoe. In quoting Emerson, the ads exploit a key aspect of American society. We thrive on thinking of ourselves as original, as rebels. What the Reebok ads deftly obscure is the fact that buying Reeboks is not an act of individualism but an act of conformity. The U.B.U. ads conflate being a good shopper with self-reliance. They speak to Yuppies...
Poultry farmers, fishing fleets and cultivators of exotic flowers were wasted by Gilbert. Foreign-owned shoe and clothing factories that had been lured to Jamaica's tax-free zones suffered heavy water and structural damage. The unemployment rate, already 22%, was expected to soar as jobs vanished in the wind and rain. It was easy to see a metaphor of the island's economy in the plight of the smashed Kingston bank whose checks, in the aftermath, were suddenly caught up in a wind and scattered all over the downtown. "There were checks blowing around everywhere," retired Superstar Racing...
When 13-time World-Record Holder John Thomas of the U.S. became the first to top 7 ft. indoors in 1959, there were no fat fees or endorsements with shoe companies. Recalls Thomas: "My coach slipped me an extra $10 that night for hamburgers, and I was king of 44th Street. Times change." Barriers fall...
Sometimes the shoe pinches the other foot. New York Governor Mario Cuomo was almost an hour late for a lunch with TIME's editors because his car was caught in Manhattan traffic. His aides could do little other than telephone from the vehicle. Car phones are especially popular in Los Angeles, where many of TIME's ad-sales executives have installed them. Says Los Angeles Division Manager Steve Seabolt: "When you call and say, 'I'm on the freeway,' people know just what you mean...