Word: shoeing
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Dates: during 2000-2009
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...which are set to nominate their choices for party president. The final vote takes place at the party's national party conference in December, and so strong is the ANC's electoral support that whoever wins the leadership of the organization once headed by Nelson Mandela is deemed a shoe-in for South Africa's presidency...
...Nike Plus iPod kit, which was launched in mid-2006, allows runners to put a tiny sensor at the bottom of a $100 Nike Plus running shoe. The kit also includes a small receiver that attaches to an iPod nano and measures the runner's speed, distance and calories burned. The data pop up on the nano's screen while it plays. (Or push a button, and a voice will tell you how you're doing.) There's an aftermarket for all that info at nikeplus.com where runners can upload their data, compare speeds and even challenge a worldwide community...
This extreme collaboration has paid off. According to SportScanInfo, Nike captured 56.7% of the $3.6 billion U.S. running-shoe market through the seven months ending in August 2007, compared with 47.4% in 2006. "No question, Nike Plus is one of the primary drivers of the company's running growth this year," says Powell. Competitors New Balance, Asics and Adidas have lost market share in running shoes...
...device called the iPod was gaining momentum. "You could go to any city, anyplace around the world, and we were noticing that people were running with music," says Edwards. "You kind of go, Aha!" At a team meeting, a designer presented a sketch of an iPod in a Nike shoe. Another "aha!" moment. Sure, you can't place an iPod in a sneaker, but what if that sensor tucked beneath the shoe could talk to the iPod and reveal the data while runners listened to their music? In late 2004, Nike pitched the idea to Apple executives, who bit. They...
Nike Plus faces some stiff challenges. Sure, Nike is gaining market share in running, but consumer tastes are shifting away from that type of shoe. According to market-research firm NPD Group, fashion-themed sneakers overtook running shoes as the top-selling category in the athletic-footwear market in July 2007 for the first time. "The athletic-footwear market will see some tough sledding for the next couple of quarters," says John Shanley, an analyst at Susquehanna Financial Group...