Word: shoeing
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Dates: during 2000-2009
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...Memorial portrays our cultural heroes as accessible: when you visit the site, you can see that each woman holds a pen, frozen in the act of writing something down. When you pass the John Harvard statue, by contrast, all you can really see is the polished toe of his shoe because he sits far above us, looking downThe Memorial displays three famous women leaders—Abigail Adams, Phillis Wheatley, and Lucy Stone—all cast in bronze. But the women are not free-standing sculptures; rather, their delicate bodies, obscured in part by drapery, are supported by large...
Working off of the “shoe-string budget?...
...operator (try to guess why); Canon, the Japanese imaging company, because "worldwide media attention" means fans will want to record the event; Fuji Photo, a Japanese film company (see Canon); Coca-Cola, one of the main sponsors; Tesco, a British takeaway-food retailer; InterContinental Hotels; Puma, the German sports-shoe company, because of "higher-than-average brand awareness" as all sports equipment gets a lift; and Beiersdorf, a German personal-products manufacturer. It seems clear that you could substitute, say, Anheuser-Busch for Heineken or Kodak for Fuji or McDonald's for Tesco. Those bench players may be based...
...field, though, Adidas has scored with product innovation, and after all, it's the boots that boost the bottom line. In March the company launched the +F-50 Tunit, a soccer shoe that allows players to mix and match three different components--the main body, or upper; the insole; and the cleats, or studs--to adapt to different playing conditions. (Most serious players buy several pairs of soccer shoes for that purpose.) Want a red, lightweight boot for playing on a soft surface? Use a wrench to replace the short studs with long ones, slide in a lighter sock liner...
Although the Tunit should help Adidas, some investors fear that getting a much larger shoe to fit could distract the company from pressing the advantage in soccer: its $3.8 billion purchase of Reebok, the struggling Canton, Mass., sporting-goods company. Although the merger helps Adidas gain market share and nudge closer to Nike overall, right now it's a drag on earnings: Reebok's orders declined 22% in the fourth quarter of 2005 owing to weak products and anxiety about Adidas' strategy for the brand. "Mind boggling," says John Shanley, an analyst at Susquehanna Financial Group...