Word: shoeing
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...juvenile reported that her mother beat her with a shoe repeatedly, made threats and held a knife to her throat. The child is now living with her aunt...
Okay, so maybe it was our respective nicotine and running-shoe habits, coupled with some massive thesis-incurred library fines, that forced us to be money conscious...but we couldn't resist mentioning the Senior Gift on April Fool...
...essence of Nike is that it is a multibillion-dollar company built by pretty good athletes to serve great athletes, a place where work is play and play is damned serious. "We are in the sports business, not the shoe business," says Mark Parker, a vice president and former shoe designer who has been Nike's chief strategist. "It is not just a better definition of what our epicenter is but what we are all about." That's why, for instance, Nike bought Canstar Sports, which makes Bauer hockey equipment and inline skates; why the swoosh has been extended, with...
From Bowerman, a legendary coach, Knight got two things: an innovative track shoe and a relentless appetite for competition. "Every time I tour people around, I show them a picture of Phil Knight running behind Jim Grelle," says Hollister, who ran track with Knight and became one of Nike's first employees. It was Knight's customary position. Grelle was a champion, and Knight never caught him, says Hollister, but he never stopped pursuing. Another Oregon track god, Steve Prefontaine, became patriarch of the culture. "Pre," a rebellious soul and ferocious competitor, prodded Knight endlessly to improve the quality...
Nike had to use cash because it had little else to offer. Its first soccer shoes were terrible, forcing Knight to buy a shoemaking operation in Italy. The company poured money into R. and D. and designed a new soccer shoe around Ronaldo, a Brazilian, voted best player in the world last year. The new model, called the Mercurial, uses a synthetic material instead of kangaroo leather, and is 50% lighter than current models. "It's going to rock the shoe world," says Mike Moyle, CEO of Eurosport, a leading mail-order catalog. Despite its investment of hundreds of millions...