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What does David Beckham's superstardom have to do with a pair of warring Bavarian brothers in the early 1900s? More than you think, according to this compelling book. Smit tells the story of Adi and Rudi Dassler, partners after World War I in a sports-shoe factory in tiny Herzogenaurach, Germany. The two got their spiked running shoes onto the feet of Olympic star Jesse Owens in 1936, but a bitter family feud soon split their business in half, resulting in the founding of Adidas (Adi's outfit) and Puma (Rudi's company). The whole town got into...

Author: /time Magazine | Title: Business Books | 3/13/2008 | See Source »

...ticket to the top for both Adidas and the smaller Puma. Jets quarterback Joe Namath paraded around Manhattan in the 1970s in his swanky white Puma sneakers, and fans bought hundreds of thousands of pairs. Namath had an unprecedented deal: $25,000 a year, plus 25˘ for each shoe sold. Quaint, isn't it? The competition for star endorsers would define the battle for sporting-goods supremacy. By the time soccer star Beckham signed on in 2007, Adidas committed to a lifetime deal reportedly worth more than $600 million. Says author Smit: "It was the ultimate destination of a ride...

Author: /time Magazine | Title: Business Books | 3/13/2008 | See Source »

...McGovern said was because Grassi relied heavily on the votes of few faithful wards. Grassi did not reply to requests for comment. But Councillor Sam Seidel still believes money or incumbency are not the only things that matter. “A lot of it is hard work and shoe leather,” he said. —Staff writer Sarah J. Howland can be reached at showland@fas.harvard.edu

Author: By Sarah J. Howland, CRIMSON STAFF WRITER | Title: Cash Is King in Council Elections | 2/26/2008 | See Source »

...talent. More and more characters enter the mix. These include Pete O’Felia (Mac H. Bartels ’09), a take on the Pied Piper; Oldielocks (Clifford N. Murray ’10), a combination of the old and apparently Jewish woman who lived in a shoe and Goldielocks; and Roy L. Pain (Thomas R. Compton ’09). The opening musical number features some surprisingly capable singing. Compton’s voice comes off strong even when a repeated ‘ribbet’ comprises his only sung line. Andersson and Daniel V. Kroop...

Author: By NoÍl D. Barlow, CRIMSON STAFF WRITER | Title: Pudding's 'Fable Attraction' Provides Puns with Pizzaz | 2/20/2008 | See Source »

...have against a cappella groups?DA: Ah, you know, just friendly humor.Cliff N. Murray ’10RR: Who do you play in “Fable Attraction”?CM: I play Oldielocks, who is an older than middle-aged woman who runs an orphanage in a big shoe. She’s pretty crazy. She’s sexually frustrated, slightly, and she also is just cranky in general.RR: Are there any people who inspire you for this role? Any old, mean ladies?CM: It’s kind of a combination of Karen from...

Author: By Jeffrey W. Feldman, CRIMSON STAFF WRITER | Title: ROVING REPORTER: Fable Attraction | 2/15/2008 | See Source »

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