Word: shoes
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Dates: during 2000-2009
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Fashionization of women's shoes started to take off in 1997, when, in an attempt to ignite its lackluster image and sales, Puma enlisted revered designer Jil Sander to create a limited-edition women's running shoe. It was basically a standard-issue Puma, with a gold Jil Sander logo. But the fashion cognoscenti loved it, and suddenly the Puma name was chic...
...challenge in the women's market concerns image. For men, Nike can snag Michael Jordan, tack his name onto a shoe and watch as pair after pair fly out of Athlete's Foot stores everywhere. For women, designers have to find another way to generate sales. Thus Martin Lotti, Nike's global creative director of women's footwear, travels the world seeking visual inspiration that he can combine with the company's technology. As he puts it, "If you have an ugly shoe, no one is going...
...trip to Bilbao, Spain, two years ago, Lotti was struck by the wildly spiraling metallic towers of the Guggenheim Museum. "It looked so different from everything around it," he recalls. "I wanted to do the same thing with a shoe." Eighteen months later, Nike unveiled the Air Max Specter, a slip-on sneaker with an upper sole of grooved, sinuous curves, available in the same titanium gray as the museum's exterior. The shoe became the season's No. 1 seller...
...this matter," says Minister Plenipotentiary Reda El-Taify. "We are not aware that Egyptian intelligence was ever in Indonesia or that the Pakistani was wanted in Egypt." So where did Havis go? One clue: the 25-year-old was wanted by the U.S. for a possible connection to the shoe bomber, Richard Reid. Intelligence sources in Jakarta say Havis was bundled onto a CIA Gulfstream G-5 executive jet for an unknown destination. As is its usual practice, the CIA refused to comment about the case, though a senior intelligence official in Washington did say Havis is in custody...
Meet Maxx, an 18-year-old graphic designer. He's super-hip, never smiles, has a pierced right ear and sports a few tattoos. A skate-rat, he wears low-rise shorts (to show off his boxers) and DC shoes. Oh, and he's 30 cm tall. And made out of plastic. But Maxx isn't just another Ken or G.I. Joe doll. Maxx has attitude?and a cult following. So does his 31-year-old Hong Kong creator Michael Lau, whose original, street-savvy figures have molded him into a hot icon among the most unlikely doll collectors imaginable...